庄立文

男，博士，现任嘉应学院 美术学院  副教授.

教学与研究方向：

专长领域方向一数字媒体、数字媒体艺术、新媒体、动画、微电影、社交媒体、创意思考、Artificial Intelligence Generated Content、AI绘图、AI视频、影像处理、文化创意、信息应用/管理/设计、交互设计、网络互动设计、网络营销、知识管理、共享经济、无人经济、问卷调查与统计、研究方法与写作。 

 学术研究领域一Social Media, Sharing Economy, Artificial Intelligence Generated Content, knowledge management,  Cultural and Creative Industry  Development, Big Data and Information Dissemination,　CreativeThinking,e-business, information literacy, Technology of network information security problems and Solutions,　Market research and statistics。

近五年发表学术论文达52篇以上，其中2篇SSCI学术论文、22篇EI学术论文收录，其中一篇SSCI论文“Understanding online shopping intention: the roles of four types of trust and their antecedents”于2015年更获Emerald 颁发2015 Emerald Literati Network Awards for Excellence的奖项表扬。

人生格言: Where there is a will, there is a way. 共勉之

代表著作：

1.Chuang, L. W., Chiu, S. P.  (2025). The Influence of Digital Platform Social Functions on the Blurring of Work-Life Boundaries: Mechanisms and Implications . 2025 IEEE International Conference on Consumer Electronics , Taiwan . (EI)

2.Meng-Hsiang Hsu, Chuang, L. W.，& Cheng Se Hsu, Understanding online

shopping intention: The roles of four types of trust and their antecedents ,

Internet Research, Vol. 24 No. 3, 2014 , pp.332-35. (SSCI)

3.Hsu, M . H., Chang, C. M., & Chuang, L. W. (2015). Understanding the

determinants of online  repeat purchase intention and moderating role of habit:

 The case of online group-buying in Taiwan. International Journal of Information Management. 35(2015), pp45-56. (SSCI)

4.Chuang, L. W., Chiu, S. P.,Wang, L. S. , & Tian, H. W.  (2020). Continuance

Intention of Mobile Payment in Smart Service. 2020 IEEE Eurasia Conference on IOT, Communication and Engineering , Taiwan . (EI)

作品展示：